Pharmaceutical giant Pfizer Inc. has recently announced it will give away more than 70 of its most widely prescribed drugs, including Viagra, for up to a year to people who have lost jobs since Jan. 1, and have been taking the drug for three months or more.
The announcement came as unemployment rate topped 8.9 percent in April.
Of course, Pfizer stands to benefit, too — by keeping its customers, and with a tax write-off that will cover much of the cost of the giveaways. The move also buys the world’s largest drug-maker some good will as the Obama administration seeks to nationalize the American health care system.
The program is intended to build customer loyalty and keep patients from switching to cheaper brands or generics through the worst of the recession and could help retain those taking top-seller Lipitor, which will begin competing with generic versions next year, according to a FOX News report.
This is too funny! Good bit of levity for the end of the weekend.
Sorry, N.O., but I don’t find this funny at all. I find it very disturbing. Someone is footing the bill for this and it is the paying prescription consumers. Pfizer gets publicity and accolades while WE pay the bill.