$2500 in prize money for buying liberal agenda
Although number one of the nine official rules to enter the Arizona Republic Gift Card Giveaway! obligatorily declares in large print NO PURCHASE NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. SUBJECT TO FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS. VOID WHERE PROHIBITED — you just know a purchase is precisely the intent of the money giveaway.
The Grand Prize is a $1500 Visa gift card. Ten $100 prizes are additional carrots dangled by the online-subscription hungry newspaper. If you’re thinking this giveaway is merely post-holiday benevolence on the part of the newspaper, think again. In minuscule type under the phone number to call “for a chance to win” is this small caveat: All call-ins will receive a promotional offer from The Arizona Republic.
Who’d a guessed?
Winners will be selected by a random drawing Wednesday, February 6, 2013. No doubt anticipatory palpitations are shaking through bodies around the state. Recent offers of an umbrella covered with the words, “Arizona Republic” and slashed online subscription rates didn’t bolster the sickly newspaper, barely clinging on life support. The decision-making wizards are hoping offers of hard cash will.
But reality includes grim statistics which can be seen in this annual report “The State of the News Media 2012,” as profit margins continue to decline for media companies and stocks fall across the board. Rapidly plummeting advertising revenues continue to be the industry’s core problem. Ad revenues are now less than half what they were in 2006. Additionally the 20-year view shows a steady slide in paid circulation. Daily circulation, which stood at 62.3 million in 1990, fell to 43.4 million by 2010, a decline of 30%.
Readership remains confined mainly to older readers, although that number is also falling. Even Grandpa can only stand so much liberal opinion passing as news, and has fled. He’s no fool, preferring those hot, smart, conservative babes on FOX News who deliver the unvarnished truth.