AZ República offers to take burdensome task of Googling off your hands
Today we are treated to additional pathetic overtures from the dying Periódico de la República de Arizona (Arizona Republic). In yet another bizarre move, the pro-illegal immigration, homosexual promoting newspaper that fills space with oversize photos rather than content, runs this multi-color solicitation atop its front page: “Go deeper with digital. Great reads. Rich databases. Interactive features.”
Following such enticements is a digital link to Arizona Pride Festivals in Bisbee and Flagstaff. (Hint: The “pride” is not based in any accomplishment or through earned, meritorious achievement.)
Accompanying these tempting lures, is this inanity: “Have a question? We can find answers to the most serious, goofy, playful and “I’ve always wondered about that” ones. Take a look at asked and answered.”
It’s obvious the declining daily is seeking less than intellectual readers desirous of incisive news. We give it credit for acknowledging the capacity of its dwindling readership. The paper is clearly seeking those unable to Google.
This 2012 The State of the News Media annual report from the Pew Research Center’s Project for Excellence in Journalism, is filled with graphs, charts and actual figures, detailing the crisis affecting America’s newspapers. The Arizona Republic is in deep decline as profit margins tumble. The past 20 years show a steady slide in overall newspaper paid circulation — which stood at 62.3 million in 1990 and fell to 43.4 million in 2010 — a decline of 30%.
The remaining few at the Arizona Republic are awaiting their retirement-age birthdays, allowing them to shuffle out the door. Last one out turns off the lights. Click.