Most recent desperate survival attempt launches Sunday, March 30th
The Periódico de la República de Arizona (Arizona Republic) is making promises, and are they ever doozies! The newspaper vows it will expand its coverage by “roughly 70” additional pages a week —- with feeds from USA Today, the stallion in the Gannett stable.
The Virginia-based newspaper’s circulation including freebies distributed by hotels nationwide is said to be the widest in the U.S. and points beyond. The hallmark of USA Today is that it is written at a fifth grade comprehension level, using bright colors, with heavy emphasis on trends, film reviews, celebrity coverage and travel, with a hard focus on sports.
USA Today isn’t for newshounds. Think of it as the People magazine of newspapers.
The Arizona República employs a novel approach in abandoning its news reporting duties by saying turning most of the work over to USA Today allows it to “focus it’s resources more fully on local content.” The front section will be merging compactly with the Valley section. But not to worry. The Republic is “adding pages on dining, weather, state history and moments that make us uniquely Arizona.” That should satisfy even the most demanding readers seeking information.
Though the daily already relies heavily on AP, Politico, and ASU journalism students, readers are told this is a reinvention of news in response to their requests, and this new format has generated positive feedback in other market launches where Gannett has initiated it.
So as the state’s newspaper of record opts for ever more fluff and less substance, expect it to use its fading energies to concentrate on hammering Republicans, with a specific emphasis on conservatives. After all, the 2014 election cycle is upon us. It’s quite a downhill slide for a publication that was begin in 1890 as the “Arizona Republican.”
Seeing Red AZ has frequently covered the ever-shrinking, dual agenda, far leftwing Arizona República. Arizona Republic: Compressing the press was posted last August. It contains links to three other reports on the distressed newspaper. Rather than considering this dubious Gannett lifeline, the newspaper could resort to reporting with integrity, instead of crafting news. It could stop insulting its few remaining readers. It might survive. But the daily prefers to fade to black spewing venom with its biases intact.
Gannett’s 100 page 2013 annual report requires a CPA and lawyer to decipher “the company” (as it refers to itself) code. The New York Stock Exchange is easier to read. Gannett continues to tumble.