Agenda-driven social wars advancing on America’s families
Target has made a corporate decision that its stores will no longer label toys according to the sex of the child they are aimed at. Gender-neutral signs will also appear in the children’s bedding section. The only place gender labels will still remain is in the children’s clothing department — and who knows how much longer that will continue?
The move is confusing to customers. Target Corporation said, “We use signs and displays specially designed to help guests get through the store efficiently,” and “signs that sort by brand, age or gender help them get ideas and find things faster.”
Yet facilitating that efficiency of shopping is exactly what the stores are discarding, in the name of political correctness.
Target’s decision is a bow to the whims of a single customer in Ohio who snapped a photo of a Target sign indicating “Building Sets” and “Girls’ Building Sets.” She then tweeted it to the chain‘s officials calling the practice, “regressive and harmful,” adding the warning, “Don’t do this, Target.”
“It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option and girls and women as the specialized exception,” she said.
In response, the Minneapolis-based retail chain has now announced what it called, “something exciting.” The news appears in Target’s corporate publication, “A Bullseye View,” in which they note, “Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender.”
“Guests“? Not quite.
Since the customer is making the rounds of network shows and savoring the publicity, we are not naming her here. Many other Target shoppers are reacting intensely to this foolishness. They are calling store managers and expressing their disappointment and taking their business elsewhere.
We’ve made it easy for you with this list. Let them hear from you.
Caitlyn Jenner is far outnumbered by American families who have made the Target brand strong.