Failing newspaper’s all wet scheme to jump-start sales
Helping the less fortunate is a hallmark of caring Americans who are among the most charitable individuals in the world. There is no doubt our government is generous to a fault, squandering billions in foreign aid (taxpayer dollars) to countries worldwide, many of which despise us.
Today, however, with temperatures soaring in Arizona, we focus on a program to provide water to keep homeless youth hydrated. This comes directly from the pages of the Sunday edition of the state’s largest newspaper, which describes the miserable conditions that led to these young people being on the streets.
It was this stunning admission that was the attention grabber in the article describing The Republic and QuikTrip’s partnership to help keep homeless youth cool as temperatures spike:
According to Ken Lynch of Tumbleweed Center for Youth Development, a 40-year-old non-profit that works to get young people off the streets and get them on track for a self-sufficient adulthood, “With the excessive-heat advisories that have plagued us for the past two weeks, this initiative couldn’t be happening at a better time.”
How does it work? For every Sunday paper sold at a QuikTrip location, one bottle of water will be given to the group. The promotion begins Sunday, June 19, and lasts through Sunday, Aug. 7.
The Sunday newspaper is over $2.00 at the local QuikTrip. Twenty-four packs of bottled water can often be found on sale at local supermarkets for less than two bucks. Couldn’t the state’s largest, albeit failing, newspaper do a better job of ponying up the much-needed water than this pathetic and self-serving effort tied to sales of its own editions?