Anti-Pres. Trump overtones fall flat with beer drinkers
There was more going on at Sunday’s Super Bowl than the Patriot’s spectacular victory. Business Insider’s Kate Taylor writes about the threats of boycotts against Budweiser for its immigration themed Super Bowl ad. The 60-second ad Born the Hard Way has created a firestorm of protests with many dedicated Bud drinkers swearing off the brew in response to what they regard as an anti-President Trump, political message.
The commercial depicts Anheuser-Busch co-founder Adolphus Busch’s journey to the U.S. in 1857, portraying prejudice the German immigrant encountered.
“You’re not wanted here, go back home!” one American in the ad yells at Busch as he arrives in New Orleans.
Budweiser’s vice president of marketing Ricardo Marques said that the ad is relevant in today’s political climate, but said the brand did not intend for the ad to make a political statement. Many people aren’t buying his explanation after the ad aired at the Super Bowl.
“I drank your product for 30 years and I will no longer drink it you liberal s— heads,” reads one such comment on Budweiser’s Facebook page.
Last summer as the presidential candidates were gearing up, the brand reinvented itself to staunch sagging sales, replacing the name Budweiser with “America.” It was of no consequence, as only 11% of purchasers said they would buy Budweiser next time they purchased beer.
This push back hits Republicrat John McCain, who withdrew his brief support of Republican presidential nominee Donald Trump, where it hurts the most — in his heiress wife Cindy Lou Hensley McCain’s bank account. She chairs Hensley & Co. as well as holding majority control in one of the largest Anheuser-Busch beer distributors in the United States. Although they file separate tax returns, he lives quite well on her money. Who can forget this glaring disconnect during his 2008 failed presidential bid?