Budweiser Super Bowl ad incites boycott

Anti-Pres. Trump overtones fall flat with beer drinkers

There was more going on at Sunday’s Super Bowl than the Patriot’s spectacular victory. Business Insider’s Kate Taylor writes about the threats of boycotts against Budweiser for its immigration themed Super Bowl ad. The 60-second ad Born the Hard Way has created a firestorm of protests with many dedicated Bud drinkers swearing off the brew in response to what they regard as an anti-President Trump, political message.

The commercial depicts Anheuser-Busch co-founder Adolphus Busch’s journey to the U.S. in 1857, portraying prejudice the German immigrant encountered. 

“You’re not wanted here, go back home!” one American in the ad yells at Busch as he arrives in New Orleans.

Budweiser’s vice president of marketing Ricardo Marques said that the ad is relevant in today’s political climate, but said the brand did not intend for the ad to make a political statement. Many people aren’t buying his explanation after the ad aired at the Super Bowl. 

“I drank your product for 30 years and I will no longer drink it you liberal s— heads,” reads one such comment on Budweiser’s Facebook page. 

Last summer as the presidential candidates were gearing up, the brand reinvented itself to staunch sagging sales, replacing the name Budweiser with “America.” It was of no consequence, as only 11% of purchasers said they would buy Budweiser next time they purchased beer.

This push back hits Republicrat John McCain, who withdrew his brief support of Republican presidential nominee Donald Trump, where it hurts the most — in his heiress wife Cindy Lou Hensley McCain’s bank account. She chairs Hensley & Co. as well as holding majority control in one of the largest Anheuser-Busch beer distributors in the United States. Although they file separate tax returns, he lives quite well on her money. Who can forget this glaring disconnect during his 2008 failed presidential bid?


12 Responses to Budweiser Super Bowl ad incites boycott

  1. Doc says:

    Cindy & li’l john aren’t worried about no steenkin’ boycott from us Americans! All th’ illegal aliens drink Bud Lite! Plenty of moola from them!

    And, as the SRAZ Booze Connoisseur, Anheuser-Busch products are…well…parts-cleaner at my buddy’s Harley shop. As a medically retired Medical Professional, my advice is “If you’re going to drink, DRINK WELL!”

  2. azgary says:

    Winning! Coffee Company Responds To Starbucks’ Plan To Hire Refugees, Pledges To Hire 10,000 Veterans!

    Winning! On Wednesday, Black Rifle Coffee Company (BRCC), a veteran owned coffee business announced that they will be looking to hire 10,000 veterans. This comes on the heels of Starbucks CEO, Howard Schultz pledging to hire 10,000 refugees in response to Donald Trump’s travel ban. Hiring based on foreign nationality is against U.S. law which TGP reported earlier this week.

    In the wake of Starbucks’ announcement that it would hire thousands of refugees over the next five years, a veteran-owned coffee business has put forth its own hiring initiative– just for former U.S. service members.

    On Sunday, Starbucks CEO Howard Schultz pledged to hire 10,000 refugees across 75 countries in response to President Donald Trump’s executive order temporarily barring refugees and visa holders from seven predominantly Muslim nations.

    On Wednesday, the Black Rifle Coffee Company (BRCC), a veteran owned and operated gourmet coffee purveyor, responded to Starbucks– or “Hipsterbucks” as they call the global coffee chain–announcing a pledge via Instagram to hire 10,000 veterans…

    …”We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say “country”, the taxpayers. Everyone else can take a hike.”

    The fact that we are spending billions of dollars on ungrateful refugees while we have homeless and jobless veterans is unacceptable! Shame on Starbucks for putting refugees before veterans and other Americans looking for work.

    Hiring veterans is a


  3. Matt DeGennaro says:

    Some degree of bias was prevalent regardless where the newcomers came from: Italy, Germany, Poland, Greece, Scotland, Ireland, China, Russia, etc. The difference is the immigrants weren’t dedicated militants seeking to destroy America. They came here to become a part of this great country. Regardless of their religion, none were steeped in fanaticism meant to kill those who believed differently.

    There are no parallels in the bogus Budweiser ad and today’s reality. Obviously Adolphus Busch wasn’t harmed too badly. Over a hundred years ago, he created what became a mammoth beer empire that his heirs continue to benefit from.

  4. Clementine says:

    John, Cindy, their none too bright daughter Meghan and Jeff Flake all publicly stated they wouldn’t vote for Donald Trump. Imagine their headaches when he was declared president. It must have felt like a frat Bud hangover.

    Loser McCain still fantasizes that he’s president and tries to hobble President Trump every step of the way. He’s been in office two weeks and has done more than McCain could ever hope to accomplish during his decades in DC. Thank God he was never elected president.

  5. itsspideyman says:

    My great-grandfather was from Germany and immigrated to New Orleans. He was a musician and raised his family there and did quite well. His son went to the Gulf Coast and started a pear orchard which still flourishes to this day.

    There are lots of Germans in the southeast. I call bullshit.

  6. Saguaro Sam says:

    Do your liver and your pocketbook a favor—-drink water.

    If you could see what a diseased liver looks like, you might think twice about bending the elbow.

  7. Conservative Since Birth says:

    From everything I’ve searched, Cindy McCain’s net worth is estimated to be $100 million. They’re Rockefeller republicans, if republican at all.

    John McCain, the Senate gadabout, had nothing to do with generating that money just as he’s done nothing worthwhile in D.C. He’s always been lucky in life and has no clue how to survive without the help of his family-ties, e.g., his father and grandfather and his wife’s “cushion.” His now fulltime job of undermining Trump is really sad – but the thin-skinned fossil will work to hurt Trump with his gaggle of miscreants Lindsey Graham, Marco Rubio, Murkowsky from Alaska and a few others, forgetting that AZ voted for Trump and he should be working for the betterment of AZ and the country. But we’re way past that with that guy.

    • Arizona Conservative Guy says:

      Well stated! Jeff Flake is created in McCain’s image. The sole focus of Arizona conservatives should be on getting rid of him as a first term senator. Otherwise, we’re looking at another McCain hanging on to power until he’s hauled out in a box.

      When first elected to the US House of Representatives, Flake grandstanded about term-limiting himself and then went back on his pledge when he realized how much he loved the heady lifestyle associated with Washington, DC. His grinning response when called out on the switcheroo, “I lied!”

      He won this senate seat by the slimmest of margins (3 percentage points!!) against Dr. Richard Carmona, George W. Bush’s surgeon general, who ran as a Democrat. Had he run as a Republican, I believe Carmona could have beaten Flake in the primary. John McCain and retiring senator Jon Kyl went to bat for Flake and called the airing of this campaign ad “unfair.”

    • Kathy says:

      Doc, you beat me on the post. Just read the article. Notice the spokespersons have not responded to Breitbarts requests!!! Wonder why??? Snakes and traitors all!!! Blood money! Watch the spin begin.

      • Doc says:

        Well Kathy…Fear Not! There’s a special place in heaven for those of us who’ve had to put up with these schmucks…and a special place in H-E-DOUBLE HOCKEY STIX for th’ schmucks!!!